Guy Kawasaki shared his The Art of the Start Insight @ TiECon 2006 for entrepreneurship startup.
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Insights
Guy Kawasaki shared his The Art of the Start Insight @ TiECon 2006 for entrepreneurship startup.
Here are 10 of his insights plus 1 bonus:
Make meaning
Increase the quality of life
Right a wrong
Prevent the end of something good
Make a mantra (for the founder/employer)
Get going
Think different
Polarised people
Find a few soul mates
Define a business model
Be specific (question how to get money from her purse)
Keep it simple.
Ask about to man to the business model
Weave a MAT (milestone, assumptions, and task)
Milestone > Finish design
Assumptions > Sales calls/day
Task > Rent an office
Niche thyself
Ability to provide unique product or service (Y axis)
Value to the customer (X-Axis)
Lower right: Price
Upper left: Stupid
Lower left: Dotcom
Upper right: X (need to be here)
Follow the 10/20/30 rule
10 slides: Title, Problem, Solution, Business Model, Underlying Magic Marketing and sales, Competition, Team, Projections, and Status and Timeline
20 minutes presentation
30 points font Core on point
Hire infected people
Ignore the irrelevant
Hire better than yourself
Apply the shopping center test
Lower the barrier to adoption
Flatten the learning curve
Don’t ask people to do something that you wouldn’t
Embrace your evangelist
Seed the clouds
Let a hundred flowers blossom
Enable test drives
Find the influencers
BONUS: Don’t let the boozos grind you down
To find out more: blog.guykawasaki.com
Sources
Google video – http://video.google.com/videoplay?docid=-3755718939216161559
Credits
Photo by RODNAE Productions: https://www.pexels.com/photo/marketing-exit-technology-business-7413915/
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