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Guy Kawasaki shared his The Art of the Start Insight @ TiECon 2006 for entrepreneurship startup.


Guy Kawasaki shared his The Art of the Start Insight @ TiECon 2006 for entrepreneurship startup.

Here are 10 of his insights plus 1 bonus:

Make meaning

Increase the quality of life
Right a wrong
Prevent the end of something good

Make a mantra (for the founder/employer)

Get going

Think different
Polarised people
Find a few soul mates

Define a business model

Be specific (question how to get money from her purse)
Keep it simple.
Ask about to man to the business model

Weave a MAT (milestone, assumptions, and task)

Milestone > Finish design
Assumptions > Sales calls/day
Task > Rent an office

Niche thyself

Ability to provide unique product or service (Y axis)
Value to the customer (X-Axis)

Lower right: Price
Upper left: Stupid
Lower left: Dotcom
Upper right: X (need to be here)

Follow the 10/20/30 rule

10 slides: Title, Problem, Solution, Business Model, Underlying Magic Marketing and sales, Competition, Team, Projections, and Status and Timeline
20 minutes presentation
30 points font Core on point

Hire infected people

Ignore the irrelevant
Hire better than yourself
Apply the shopping center test

Lower the barrier to adoption

Flatten the learning curve
Don’t ask people to do something that you wouldn’t
Embrace your evangelist

Seed the clouds

Let a hundred flowers blossom
Enable test drives
Find the influencers

BONUS: Don’t let the boozos grind you down

To find out more:


Google video –


Photo by RODNAE Productions:

[Note: Pageviews – 8,669 – before migrated from the Dewalist Blog website on 09/08/2020]



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